HOW TO USE HIGH-TECH TO MARKET YOUR PRODUCTS

HOW TO USE HIGH-TECH TO MARKET YOUR

PRODUCTS

If you could sell a bunch of your products every day over the phone,

without talking to any customers, would you be interested? Of course

you would!

There is a new technological breakthrough that a few smart people

are using to sell piles of their products, and you can do it too, with the

secrets contained in this report.

This technological breakthrough is called VOICE MAIL. Voice mail is

kind of like an answering machine, but you need no equipment. In

many cases, your local phone company will offer it. If they don't,

there are service providers who do. You may find some listed in your

phone book. In case you can't, I've included contact information at

the end of this report.

Here's how voice mail works. You are given your own voice mail

"box," which is assigned an extension number. People calling the

phone number you provide just need to type in your extension

number on their touch-tone phone to be transferred to your box.

You can call in anytime, type in a special access code, and record

an outgoing message, which can usually be up to five minutes long!

People calling in hear your message, then can leave their own

message to you, just like on an answering machine.

The big difference, though, is they can be directed to different

"areas" within your box, by pressing 1 or 2 or 3, etc. The number of

areas you can have depends on the provider of the voice mail

service, and how many you want to pay for.

So how can you sell your products through voice mail?

Here's an overview.

The outgoing message is your sales message for your product, for

example, a book on running a mail order business. After hearing the

message, the listener is directed to press 1 to order by COD (cash

on delivery), press 2 to order by credit card, or press 3 to request

more information by mail. The voice mail is your salesman!

You can then call in at any time of the day or night, type in your

access code, and get your messages. A good idea is to go to Radio

Shack or another similar store and pick up a small telephone

recording hook-up device (usually around $10). That way, you can

tape your messages, and you can then write out the required

paperwork and labels at your leisure.

The first step, and most important, is to write a sales message for

your product.

Use your five minutes to describe the benefits your customer gets

from your product. Note I didn't say to describe your product.

Describe the benefits. For example, if you're selling a book on the

secrets to succeeding in a mail order business, don't tell them "My

book has a chapter on mailing lists, and a chapter on drop shipping,

and a..." etc.

Give them a forceful explanation of how they will directly benefit by

using your product: "You won't waste anymore money on crummy

mailing lists after you read my secrets in chapter 4... You'll increase

your profit margin by using the drop shipping methods described in

chapter 6." This is much more persuasive and convincing to the

listener, and will draw far more orders.

Practice reading your message with enthusiasm. Make sure it fits

into five minutes, without sounding rushed. Deliver it in an exciting

yet realistic way. Your goal is to get the listener "pumped up," so

their ready to part with their money, just so they can share in the

incredible secrets of your product. Don't mislead them, give them

the impression that you're confiding in them. This will work.

Now tape your message. Don't worry if you don't sound as polished

as a TV announcer. Just speak clearly, and with emotion. Then,

record the ordering information in the selected "branches" (press 1,

press 2, etc.). Give the customer complete details on your COD

shipping policies, credit card policies, etc.

Next comes advertising. The best type of advertising to use for this

selling method is the classified ad. There is a way of wording an ad

for this purpose that is clearly better than other ways. Here is a

sample which you should be able to adapt to your product. It uses the

product described above.

"Double your mail order business' profits! Incredible recorded

message tells secrets... Call (219) 555-5555, ext. 1234 24 hours!"

Because you don't have to use up words on an address, you can be

more wordy in your ad. The ad above, however, is only 17 words. It's

exciting, though, with "Double...profits," "Incredible," and "secrets"

being the action words. "24 hours" will also be a motivating phrase

for readers.

Don't worry about your voice mail phone line being busy when more

than one person calls in. One of the great things about voice mail is

that multiple people can call your "box" at the same time! This is

because your messages and their messages aren't recorded on

tape, as in an answering machine. They are recorded digitally in a

computer. No tape rewinding, no busy signals!

What will happen is that people will call from the ad, and, if your

selling message is good, they will order your product. Try placing a

17 word classified ad that will actually sell your product! It can't be

done. Yet, by "expanding" your classified ad in this way, you can

actually draw sales at a far lower expense than if you had to send out

information, or place display ads.

How much will this cost? Voice mail prices vary from service to

service, and with the number of features you need. You can usually

get started with a basic voice mail box for around $10 per month!

You might think you can get an answering machine for a few months

worth of voice mail rent, and do this at home. You can, but you'll have

to get multiple phone lines installed, and a very expensive answering

machine in order to get the benefits you'll get from voice mail.

Someone else has laid out the equipment expense, you just use their

equipment!

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