HOW TO OBTAIN A MERCHANT'S CREDIT CARD ACCOUNT

HOW TO OBTAIN A MERCHANT'S CREDIT CARD

ACCOUNT

It's a proven fact that mail order marketers can increase sales

substantially by offering their customers a credit card option.

Some marketers enjoy increases of 10% to 30% in sales when they

get up with a Visa/Mastercard merchants account. Others have

reported increases up to a whopping 100%, or even more!

If all of your sales are made by mail, you can expect to up your total

sales by at least 10%, and more likely 15% to 30% simply by

offering the credit card option. If you plan to use the telephone a

great deal as a marketing tool, offering a credit card buying option

could double or triple your sales.

Credit card buying is seductive. Many people like the option of

buying something today that they won't have to pay for until later.

Also, most consumers tend to spend more using their plastic, than

when they're writing a check, or paying cash.

REASONS WHY YOU SHOULD BECOME A CREDIT CARD

MERCHANT

There are many good reasons why you can benefit from securing

credit card merchants status. Here are some of them...

People with credit cards are more affluent than those without

plastic. They can afford to spend more money.

They tend to be better "credit risks", if you want to sell "open

account."

Overall, they buy more by mail than those without cards.

You cannot effectively sell from commercials on radio or TV

without offering credit card purchasing. Visa and Mastercard are by

far, the cards most consumers have.

They often will make credit card purchases even when they are

short on cash, and/or when their checking account balance is low.

You can sell on installments, obtaining permission to charge the

buyer's card on a monthly basis.

You can ship goods with the secure knowledge that payment has

been secured before shipment is made.

THE PROBLEM

By now, you're probably convinced that accepting credit card orders

is a darn good idea. But how can you obtain credit card merchants

status? Truth is, it's not always a piece of cake. In recent years

banks have been playing hard-ball with many business people,

especially anyone doing business by mail. It's the same old story, a

handfull of mail order crooks have almost totally screwed-up a good

thing for honest dealers. The major credit card companies have told

the banks to be very, very selective in issuing merchant accounts to

mail order sellers and home business operators.

Because a few scum-bags have ripped off some banks, and run off

with the money, your local friendly banker may not be too "friendly"

when you tell him you want a merchants account. It has become

increasingly more difficult for mail order sellers to secure a

merchants account, and if you only sell by mail, but also do consider

setting you up for Visa and Mastercard processing. That happens

to be reality...but always remember WHERE THERE IS A WILL

THERE MUST BE A WAY! In this special valuable report I'm going

to cover some of the best way to obtain your merchant's status.

THE BEST WAY TO OBTAIN YOUR MERCHANT ACCOUNT

Although your banker may have already told you that they "cannot"

accept you for a merchant account, the simple, unvarnished truth is

that he/she can. Visa and Mastercard do set some rigid guidelines

for their affiliated banks to follow, but ultimately the banks must

approve or disapprove each application. Excuses concerning

"doing business by mail", "operating a home-based business", "not

having a long business track record", are just that-excuses! A

somewhat polite way to tell you "no"!

Could a mail order businessman, (books, home-study courses, etc.)

but how also conducts his business exclusively in his home get a

Merchant Account? Fat chance of him getting a merchants account.

Right? Wrong: He happily processes credit card orders for his

customers will full knowledge and cooperation from his bank. How

did he do it? He never stopped asking for what he wanted.

When his own bank refused to even consider him for a merchant

account, due to the fact that he was in mail order, and also doing

business from his home, he beat path to several other banks.

The first four banks he visited also said "no", (2 were large

institutions, 2 mid-size), so he decided to try some smaller banks.

Guess what? The very first bank he went to said "Maybe".

They asked him to transfer his account to their bank, so that they

could "monitor" it for six months. He told the bank official that he

would consider their proposal, and the proceeded to another small

bank one block up the street.

He liked what the second small bank said. They said "Yes!" All he

needed to do was establish a checking account with them and

maintain a modest $1,000, business checking account balance.

This he quickly did!

He is not unique. But he was very persistent and kept asking for

what he wanted, and you must also. Probably th two best ways to

get a merchant account are:

(1) Keep pestering your own bank about granting you charge card

privileges, until they agree to do so.

(2) If your bank outright refuses, make a list of all banks in your

immediate area, putting some special attention on small banks.

Next, get out a pair of your most comfortable shoes and get to it!

Ask...Ask...Ask..Ask.. Ask! You have nothing to lose, and much to

gain by being persistent, and by constantly asking for what you want

(that's good advice in all areas-business and personal) of your life!

CREDIT CARD MERCHANT ALTERNATIVES

If you absolutely have no success in obtaining a merchants account

from a local bank, you should consider the alternatives. Here are

some of them...

***Ted Nicholas, best known as the best-selling author of "How To

Form Your Own Corporation Without A Lawyer For Under $50.00",

has established a small business organization entitles

"Entrepreneurs of America." Membership is $50.00 per year. This

organization intends to offer reasonable rates on credit card

processing to their members. For more information write to:

Entrepreneurs of America, 2020 Pennsylvania Ave., Suite 224,

Washington, DC 20006. Phone: (800) 533-2665.

The Late Howard E. Welsh is the founder and director of the fast

growing National Association of Publishers and Mail Order

Dealers. His association has many exciting programs to help small

order tabloid publishers and small mail order dealers succeed. Just

prior to printing this report, For more information, write: NAPOD, 12

Westerville Square, #355 Westerville, Oh 43081.

***If you sell books, manuals, magazines, or forms of "paper and

ink" products, you may wish to join the American Booksellers

Association (ABA). This is the No. 1 booksellers professional

association in the United States. In addition to many other benefits

(National and regional conventions and trade shows, educational

programs, etc.), members also can have their credit card orders

processed through the ABA's Merchant Service Discount program.

Write to: American Booksellers Association, 122 E. 42nd St., New

York, NY 10168.

***Barry Reid, owner of the Eden Press, has advertised that he can

help mail order marketers obtain credit card processing. Write:

Eden Press, Box 8410, Fountain Valley, CA 92728.

***Mountain West Communications of Colorado offers a business

telephone answering service that handles inquires or orders. When

you subscribe to their service, they can also process your credit

card orders for you. Write: Mountain West Communications, P.O.

Box 216, Hotchkiss, CO 81419. Phone: (800) 642-9378.

NEVER GIVE UP!

Although this special report gives you various sources that might be

able to help you with your credit card processing, the main

message of this report is "NEVER GIVE UP" Never take "NO" for a

final answer. Keep asking for what you want! Those who keep

asking and seeking, usually obtain what they want.

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