Tuesday, December 4, 2007

MINI-OFFICES: Home For Start-Ups

MINI-OFFICES: Home For Start-Ups

The primary reason businesses start at home, or with a meager

P.O. Box is because, renting an office can be very expensive.

On top of your basic rental, you will have to worry about buying and

setting up tables and chairs, and bother yourself with a lot of

moving-in blues when you should actually be concentrating on one

thing: Making Money.

Therefore, for many start-ups, the kitchen table offers a "ready-to

go" alternative which is also rent-free. But what if there's an office

"Cube" with a desk, a phone, access to a copy machine and a fax

machine?

What if it has a common secretary receptionist who can type your

letter and charge you only based on the amount of work done?

What if this office were to rent out at $200 a month? Would you take

it?

INCUBATOR

Many profitable businesses are born and raised in incubator

situations. A mini office is just that - a slightly bigger mailbox where

you can physically show up and do your work.

It's an ideal breeding ground for start-ups with limited capital, yet

need legitimate workspace that neither the kitchen or a mailbox

can offer. This is where you come in.

THE LAYOUT

Picture this mini office in a middlerange commercial location. The

ideal space for you to rent would be around 1,800 square feet. You

can build wall-to-wall cubicles that are about 5 x 5 each. Including

common areas and a small corner for your secreetary, fax and copy

machines, you can have 30 Cubes that can each rent out for $200 a

month.

If all your cubes are rented out, this will give $6,000 in gross rental

revenues. If you can lease your space for around $0.75 per square

foot, your 1,800 sqft space will cost you $1,350 a month.

Add to this the salary of the secretary, and your margin can still be

at around 50% of your gross rental revenue, or roughly $3000. In

addition to your rental revenues, you will also make money on

copies, faxes and secretarial functions.

BIGGER SPACES

The "office cube" concept can be applied to nearly any combination

of size and location and the extent of service you want to offer your

tenants. In this age of entrepreneurship, the one-person business is

very common, so it will not be difficult to find start-ups looking for an

office situation like yours.

*****************************************************************************

To obtain thousands of reports on CD-ROM just like this one to sell

through the mail and on the internet, including a free Web-Site and

Training Resources, please write for free information:

Garvinweb

PO Box 903

Oceanside, CA. 92049

http://www.garvinweb.com

info@garvinweb.com

Become a Distributor and you can earn $70.00 for each CD you

sell All Reports on this CD include full Reprint Rights

*****************************************************************************

HOW AND WHERE TO GET MONEY FOR A FRANCHISE IDEA

HOW AND WHERE TO GET MONEY FOR A

FRANCHISE IDEA

How often have you thumbed through a business opportunity

magazine, noticed a franchise opportunity advertisement, and felt

you'd really like to get in on that...if only you had the money? If you're

like most who are seeking greater opportunity and wealth, this

probably happens with you more often than you care to admit, except

perhaps in strictly private conversations.

When the average person sees one of these opportunities, or

comes up with a similar idea of his own, the problems of start-up

capital may seem formidable. But in reality, they may not be. In fact,

just about anyone with a good credit record and an "insider's sense

of business" can get the capital he or she needs, whenever it's

needed. The secret is in knowing how to put together a proper

proposal, and to present it to the right per son. These are the "how-

to" instructions we're going to give you in this report.

The first thing you're going to need is a complete business plan. This

is a complete and detailed description of exactly how you intend to

operate the proposed business. Your business plan should detail

precisely the product or products you plan to sell; how you're going to

produce or manufacture the product; your costs (inventory costs if

you're purchasing them from a supplier); who is going to sell those

products for you; how they're going to be sold; the attendant costs;

when you expect to recoup your initial investment; your plans for

growth or expansion; and the total dollar amount you're going to

need to make it all work according to your plan. Your business plan

must be detailed - complete with projected income and expense

figures - through at least the first three years of business. For more

details, and "how-to" instructions, see our re port, HOW TO

PREPARE A PROF IT ABLE BUSINESS PLAN, report #3503.

Now, assuming you have your business plan all worked out, put

together and ready for presentation with your request for capital, let's

talk about your capitalization proposal.

First, keep in mind that whenever you ask somebody for money,

whether it's for a small personal loan or a large amount of money to

finance a business, you're involved in a selling situation. You have to

prepare a "sales presentation" just as if you were getting ready to

sell an automobile or refrigerator. Within this sales presentation you

must have all the facts and figures; you must anticipate the questions

and the possible objections of the prospective lender with answers

or explanations; and you must "package" it as impressively as you

would yourself for an audience with the president of IBM or General

Motors.

The more money you ask for, the more "in-the-know" will be the

people you want to borrow from, and so the more detailed and

organized your proposal must be. This shouldn't cause you too much

worry however, because you can hire a CPA to help you put it

together properly, once you've got the facts and have a business

plan he can work from.

Look at it this way: The more money you request for your business,

the more your lenders or prospective investors are going to want to

know about you, your planning, and your business. They want to be

impressed with the fact that you've done your homework; they want

to see that you'vere searched everything and documented your facts

and figures; they want to be assured by your presentation that

investing in your business will make money for them. It's just that

simple at the bottom line. Unless you can instill confidence in them

with your business plan and loan or investment proposal, they're just

not going to give much positive thought to your request for

capitalization.

So you'll need a balance sheet describing your net worth - the worth

of what you own compared to the amount of money you owe. You'll

also have to prove your stability and money-management talents

relative to how successful you've been in paying off past obligations.

If you have had credit problems in the past, get them "cleaned up", or

at least explained on your file at your local credit bureau office.

Under the law, credit bureaus are required to give you all the

information they have about you in their files, and it's your right to

correct any errors or enter explanations regarding negative reports

on your credit. Do this without fail because prospective lenders or

investors will definitely check your credit history.

So, now you have your balance sheet prepared; your credit history

organized in a light that's favorable to you; your business plan (with

costs and income projected over the coming three years), you're

ready to start looking for lenders or investors.

Almost all franchisors offer help in setting up with one of their

franchises. Most will go out of their way to assist you in getting the

financing you need. Some will lend you the entire amount, with

payments coming out of the income they expect you to make from

their franchise operation. Many will carry this loan themselves, while

others will carry part of it and find you a lender to finance the

remainder.

Franchisors have two objectives in mind when they offer franchises

to the public: They are trying to expand their operation, thus

increasing their profit, and they are trying to raise capital for

themselves. Generally speaking, if you have a good credit history,

and if they feel you have the necessary business personality to

achieve success with one of their operations, they'll do everything

within their power to get you in a franchise outlet. Keep this in mind

the next time you see an advertisement for a promising franchise

opportunity requiring a substantial amount of cash outlay. You don't

necessarily have to have all the money. They want you, and they'll

help you!

Many people seem to be unaware that most of today's largest

corporations started on a shoestring - on borrowed money. Many

people seem to feel that unless they've got it all "in hand" in savings,

then they'll just have to keep plugging away until they can save up

enough to take the big plunge. Nothing could be farther from the

truth. Just a quick bit of research will show that 999 out of every

1,000 businesses were begun on borrowed money.

Look to your family and friends for financial help. Approach them in a

business-like manner; tell them about your idea or plans, and ask

them for a loan. Agree to sign a formal statement to pay them back

in three, five or ten years, with interest.

When you have your proposal assembled, you might even want to

think of a limited partnership or even a general partnership

arrangement as a way to finance your project. In any kind of

partnership, each partner shares in the profits of the company, but in

a limited partnership, each person's loss liability is limited to the

amount of money he initially invested. The truth is, in this kind of a

situation, you'll be doing all the work and sharing your gain with your

partners, but then it's a fairly sure way to obtain needed financing.

Another common method of obtaining business financing is through

second mortgage loans on a home or existing piece of property. Say

you purchased a home ten years ago for $35,000, and today the

assessed valuation is $85,000, with a mortgage of $25,000 still

outstanding. A lender may consider your home to be security or

collateral for a loan up to $60,000. In many instances, this is the

easiest and surest way of getting the money needed for franchise or

other business investment. And, it makes sense; you've got "net

worth" available that is doing nothing but sitting there. Take this

equity and invest it in a worthwhile business, and you could double or

triple your net worth each year for the rest of your life.

Deciding to obtain a second mortgage on your home in order to

finance a business opportunity is without doubt a major decision, but

if you are sure about your investment project, and are determined to

succeed, you owe it to yourself to go ahead. You could incorporate

yourself, borrow money from your family through a second mortgage

on your home, and protect against the loss of your home through the

Federal Home stead Act. The important point here is that all

business opportunities involve risk and sacrifice. It's up to you to

determine the feasibility of your success with your proposed venture,

then decide on the best way possible to proceed.

In every instance where you run into reluctance on the part of a lender

to lend you the money you need, explore the feasibilities of "two-

name" or "co-signed" loans. You can have the franchisor sign with

you, or one of your suppliers, a business associate or even a friend.

Oftentimes you can borrow or rent collateral such as stocks, bonds,

time certificates, business equipment or real estate, and in this way

give greater confidence to the lender in you r abilities to repay the

loan. Whenever you can show a contract from someone who has

agreed to purchase a certain number of your products or services

over a specified period of time, you have another important piece of

paper that most lenders will accept as collateral. Still an other

possibility might be to get a bank or a firm that has loaned you

money in the past to guarantee your loan. They simply guarantee that

they'll lend you money in the future if ever the need should arise.

Going straight to you neighborhood bank, applying for a business

loan and walking out with the money is just about the most unlikely of

all your possibilities. Banks want to lend money, and they must lend

money in order to stay in business, but most banks are notoriously

conservative and extremely reluctant to lend you money unless you

have a "regular income" that "guarantees" repayment. If and when

you approach a bank for a business loan, you'll need all your papers

in order - your financial statement, your business plan, credit history

and all the endorsements you can get relative to your succeeding

with your planned enterprise. In addition, it would be a good idea to

take along your accountant just to assure the banker that your plan is

verifiable. In the end, you'll find that it all boils down to whether or not

the bank officer studying your application is sold on you as a good

credit risk. Thus you must impress the banker - not only with your

proposal, but with your appearance and personality as well. In

dealing with bankers, never show an attitude of doubt or apology.

Always be positive and sure of yourself. However, don't come on so

strong to them that you're either demanding or overbearing. Just look

good, know your stuff, and project an attitude of determination to

succeed.

Your best bet, in attempting to get a business loan from a bank, is to

deal with commercial banks. These are the banks that specialize in

investment loans for going businesses, real estate construction, and

even venture programs. Look in the yellow pages of your telephone

or business directories; call and ask for an appointment with the

manager; and then explore with him the possibilities of a loan for

your project. One of the "nice things" about commercial banks is that

even though they may not be able to approve a loan for your

business ideas, they will almost always give you a list of names of

business people who might be interested in looking over your

proposal for investment purposes. A lot of commercial banks stage

investment lectures and seminars for the general public. If you find

one that does, attend. You'll meet a lot of local business people,

some of whom may be able to and interested in helping you with

your business plans.

When you're looking for money to move on a business deal, it does

not really matter where the money comes from, or how it all comes

about. It's important that you get the money, and at terms that are

suitable to you. Thus, don't overlook the possibilities of an

advertisement for a lender or investor in your local papers. Place

your ad as well in national publications reaching people looking for

investments. Other avenues to seriously consider are foundations

that offer grants, local dental and medical investment groups, legal

investment groups, business associations, trust companies and

other groups or organizations looking for tax shelters.

Basically, it isn't a good idea to go to a finance company or other

commercial lender of this type for a business loan. The most obvious

reason is the high interest rates you have to pay. These companies

borrow money from larger money lenders, and then turn around and

lend it to you at a higher interest rate than they pay. Herein lies the

means by which they make money from granting loans to you. The

more it costs them to provide the money for you, the more it's going

to cost you to borrow their money. The only element in your favor

when borrowing from one of these agencies is that most will

generally lend you money against collateral other lenders just won't

accept. Insurance companies, pension funds, and commercial paper

houses are not too out of sight with their interest rates, but they

generally will not even consider talking to you unless you're

requesting $500,000 or more. They'll also pretty much require that

your business proposal be backed by the best possible plan.

Finally, the bottom line is this: You must have a well-researched and

detailed business plan; you must have all your documents and

projections put together in an impressive presentation; and then, you

will have to be the one who does the final selling of your proposal to

the investor or lender. This means your appearance, personality and

attitude, because - make no mistake about it - before anyone lends

you any size able amount of money, they're going to want to take a

close look at you personally before they hand over the money.

Actually, the different ways of financing a franchise opportunity are

as many and varied as your own creativity. The sources of obtaining

money are virtually limitless, and available to anyone with an idea.

One word of caution before you jump into any franchise purchase

agreement: The price you pay to participate in a franchise operation

is not always the total cost involved in getting the business off the

ground. With some franchise operations, you may find other costs

such as down payments on the purchase of property, building

construction costs, remodeling or site improvements, equipment,

fixtures, signs, advertising, and training. Virtually all franchise deals

require that in addition to the purchase price or the license fee of the

franchise, you're required to give a certain percentage of your gross

business income to the franchisor, plus extra payments for

promotion and administrative costs. Above all else, before you get

involved in a franchise, or any business venture for that matter, make

sure you've conducted a complete and thorough investigation of the

opportunity presented. If it's a good deal, then go with it; but if you

have any doubts or feel as though you're getting in over your head,

back off and look around for something not quite so ambitious, or

perhaps expensive.

There are a lot of good franchise opportunities, and some not so

good. It's important that you be sure of what you're investing in, and

that you can make money with it. From there, preparing the proper

business plan and the necessary financing, while not always a snap,

can be done. Now's the time to do it! We wish you outstanding

success with your franchise business.

******************************************************************************

To obtain thousands of reports on CD-ROM just like this one to sell

through the mail and on the internet, including a free Web-Site and

Training Resources, please write for free information:

Garvinweb

PO Box 903

Oceanside, CA. 92049

http://www.garvinweb.com

info@garvinweb.com

Become a Distributor and you can earn $70.00 for each CD you sell

All Reports on this CD include full Reprint Rights

******************************************************************************


How to Turn Your Web Site Into A 24 hour Sales Machine!

How to Turn Your Web Site Into A 24 hour Sales

Machine!

by Joe Bellshaw

Would you like to turn your web site into a 24 hour a day Sales Machine?

Of course you would. In this article, I'm going to share with you some of my successful formulas.

Before I tell you about some of my "formulas", I want to touch on a few major topics about having a profitable web site. In order to make your web site "unstoppable", you must first have these factors in place:

1. You must provide valuable content for your visitors. How many web sites do you see that are just one big ad? (Answer: Way too many.) The solution is to put helpful, useful information in your web site. To spark an idea or concept that perhaps the reader is unfamiliar with.

2. You must capture the names, mailing addresses, and email addresses of your visitors. When someone stops by your web site, that is NOT the end--it's the beginning of a relationship. To make that relationship happen, you must capture information so you can begin a dialogue with your potential customer.

For example, offer the prospect a free weekly or monthly email newsletter in exchange for filling out a brief survey. This keeps you in the mind of your customer and allows you to drop in sales pitches form time to time. You have to realize, the offer of valuable information is the "Cyber Key" that sneaks you inside the mental sales barrier of the consumer. The sales pitch is what pops out once you're inside.

Likewise, by capturing a physical mailing address, you can send traditional direct mail to your prospects. Many people have success with direct mail that offers valuable information while also making a presentation for a product or service. If mailing costs are a concern, consider starting a low cost newsletter people can subscribe to.

3. You must present a complete, compelling case for buying your product or service. Most people make the mistake of trying to sell too many products in a web site. They often feature big pictures and sparse text. It takes a lot of information to convince someone to order from you. Don't be afraid of writing a letter that's too long. Your letter can never be too long, only too boring.

4. You must present your offer in a clear, concise manner. Far too often I visit web sites that are cluttered beyond comprehension. Take control ! Lead your prospect through your complete offer, and continue leading straight to the order form.

Pick two or three of your hottest products/services and write individual sales letters for each one. Each letter should have a headline, an opening that grabs you, a clear presentation of features and benefits, a price and a compelling reason to act now.

The 12-Step CyberKey Formula

Headline + Opening Hook + Features and Benefits + Unique Selling Proposition + Credibility + Bullets + Price and Bargain Appeal + Guarantee + Don't Decide Now + Bonuses or Price Discount + You Can't Lose + P.S. = Money

This is the formula for writing a sales site that will rocket your sales by a minimum of 25%. It's based on my knowledge of psychology of human behavior as well as my last few years of experience writing direct response advertising and direct mail.

Think of it like this: Most people have psychological BUTTONS that stimulate them to do certain things. When you know WHAT button so push, HOW, WHEN and in WHAT order to push them, you maximize your chances of a sale. Just because you push the buttons doesn't guarantee a sale. But it does put the odds in your favor.

Each prospect may have a different "view point", of the product or service you offer. Be sure to present each and every one of those " view points ".

These buttons do not force people to do anything. But they do provide the mental stimulation that leads them to act.

If you examine a random sampling of web sites, you'll discover that 99% do NOT push even half the buttons in the formula. Which is good news for you! Because that gives you a huge competitive advantage.

Step One: The Headline

Imagine the biggest result you can create or a problem you solve into a clear, compelling headline.

Your headline determines 80% of the response to your sales letter. To be effective, your headline needs to convey clearly and specifically how your product or service will benefit the reader or solve a pressing problem.

If you're selling over the phone or in person, the equivalent of your headline is your introduction or greeting. Just as a headline grabs the attention of a reader, your opening statement grabs the attention of a prospect.

A good way to get headline ideas is to:

A) Visit the 1000 Hot Headlines on this site.

B) Skim through a magazine for article titles that grab your attention. You'll notice that certain words and combinations of words grab your attention.

Here are the 3 most important words to use in your headlines:

You, New, How

In addition, a Yale University Study ranked the following 12 words as the most persuasive in the English language:

You, money, save, new, results, easy, health, safety,

love, discovery, proven, guarantee. Also included were

the words: include free, discover, secrets, reveal or

reveals and proven.

Obviously, you don't want to use all 12 words in a headline! But one or two will make a definite impact.

There are several headline formulas that are classic in direct response advertising.

How to

Begin your headline with the words "how to." For example, How to write potent online advertising copy that will practically force your customers to give you money!

If you're in a pinch, use a "how to" headline. The formula is simple:

How to get X benefit or How to avoid X problem

Make certain your benefit statement is specific. For example, "how to save money on your phone bill" is not nearly as powerful as "how to save at least $36 a week on your phone bill by dialing 4 extra numbers."

A variation of the "how to" headline that also works well is the "how I" headline. For example, "how I saved $36 on my phone bill last month." People love reading stories. This headline has the appeal of offering a specific benefit plus a story with human interest.

News + Major Benefit

Begin your headline with words such as announcing, new, now, at last, introducing,. For example,

At last, a proven way to use your computer to make money -- even if you've never took a computer class and you can barely type.

We live in a news-starved society. We have 24-hour news on the radio and TV. We have newspapers, newsletters and news magazines. When you offers news you capture attention. Then all you do is tie that news into a benefit of your product or service.

How, Why, Which, Who else ?

These words have also been proven as powerful words to begin headlines with. For example, How I make $1,000 a week in the stock market or Why men crack or Who else wants to make money writing at home? or Which of these mistakes do you make in marketing?

Before you settle on a headline, you'll want to write out at least 20. This may sound like a lot but it goes fast once you get started.

Test your headlines with this quiz to make sure each it delivers at least some of the master formula.

Does the headline talk about your company, your products and what you want to sell or about your customers, their wants, their needs and what they want to buy? Does the headline create a vivid picture of an end result highly desired by your target market? Does the headline rely on curiosity alone? (Curiosity alone isn't enough. Your headline should convey a clear benefit.) Does the headline use one or more proven words? Does the headline compel you to read more?

Test your headlines online. Run them as classified ads on http://www.classifieds2000.com or America Online. The ones that generate the most inquiries are the winners - and they don't cost you a penny!

Headline Examples

The following examples illustrate the essential elements of writing good headlines. A good headline makes a promise of a specific benefit desired by the reader. It often paints a picture or demonstrates a specific end result. It shows you how to get pleasure and avoid pain. It explains what a product or service does for the reader and not just how great it is.

Free information kit shows you how to xxxx

Free newsletter reveals proven secrets of xxxx

Hot new report reveals 12 secrets of xxxx

New report shows you how to xxxx

How I made $142,392 in one year by placing classified ads on the Internet

Do you make these mistakes in xxxx?

What your xxxx doesn't want you to know about xxxx

"My web home page brings me 1,000 leads a day -- imagine!" says famous businessman Joe Bellshaw

How I improved my memory in one evening The amazing experience of Victor Jones (Famous ad for David Roth memory course written by Wilbur Ruthrauff.)

Imagine Harry and me advertising our pears in Fortune! (Legendary ad that started a new industry -- selling fruit by mail)

How to collect from social security at any age

Why some people almost always win at xxxx

The ultimate tax shelter (Famous ad written by Ted Nicholas)

Only way left for little guy to get rich Here is the uncensored message my wife asked me not to write (Another famous ad by Ted Nicholas)

How I raised myself from failure to success in selling

How to make money writing short paragraphs

Create your own web page in 60 minutes -- or your money back

How to win friends and influence people

Step Two: The Opening Hook

Use an if-you -- then opening paragraph to ease your reader into your letter or sales presentation.

Your headline presents your biggest benefit or problem you solve. Your first paragraph has to further hook the reader and pull them into the letter.

One easy way to do this is with an IF YOU-THEN statement. "If you want this benefit, this benefit and this benefit, then this might be the most important letter you'll ever read."

Or, if you're approaching your prospect through the problem-solving approach, you can say, "If you want to solve, this problem, this problem and this problem, then I urge you to read this letter -- immediately."

Here's an example of what it might sound like, "If you'd like to obtain a steady stream of new customers for your business, slash customer service costs, and boost your advertising response, then this might be the most important letter on Internet marketing you'll ever read. Here's why..."

Here are a few other examples:

"If you're sick and tired of getting screwed on your insurance premiums and paying out the nose for other people's bad driving habits, then here's good news--"

"If you want to feel an immediate surge of energy within 60 seconds -- without the up and down roller coaster high of caffeine -- then please accept my free sample gift"

Now, the IF YOU--THEN method is only one way of starting sales letters.

Step Three: Tell A Story

Use a Story To Pull Your Prospects Into Your Letter or Sales Presentation.

People love stories. Newspapers, news shows, TV talk shows and talk radio stations all succeed because people have an insatiable desire to hear stories about other people.

By telling a story you paint a picture of a successful end result and seduce your reader into reading the rest of your sales letter.

Here's an example of how you might use a story to begin a sales letter...

I've never written you a letter like this before. But I have something weighing heavily on my mind I've got to tell you about . . .

I'm mad as hell... my husband did this... and my kids are doing that.. and this is what I did ...

Exaggeration? Maybe. Realistic? Yes.

In my opinion, colleges and universities do an excellent job teaching biology, algebra and great literature. But they do a lousy (if not deplorable) job of preparing young adults for a career and helping them find a niche in the work world.

Like it or not, colleges and universities don't get paid to place graduates in jobs. They get paid to issue diplomas. Plain and simple.

Your young adult can't rely on their college placement office to find them a job. And they aren't going to find a good one in the newspaper either. (Have you scanned the ads lately?).

That's an example of a story that illustrates a problem. Want to know how to tell good stories? Just peruse articles in Reader's Digest. They almost always begin with a story.

Now, beginning with a story is not essential. But it is one powerful way to pull people into the balance of your copy.

Step Four: Features and Benefits

Focus on giving people what they want and solving their problems.

People do not buy products and services. They buy an end result....what a product or service will do for them. They buy solutions to problems. They buy to avoid pain and gain pleasure.

People don't buy drills, they buy holes. They don't buy hammers. They buy the doghouse the hammer will help them build. They don't buy homes. They buy a feeling of security for their family. They don't buy novels. They buy escape from reality. They don't buy advertising. They buy increased sales at a lower cost.

Most companies advertising on the web spend all their time talking about the features of their products and services and not about how those features will produce a desirable result or benefit for their customers. They focus on how great their newest widget is instead of how their newest widget solves annoying problems for their customers.

Here are several ways you can make sure you talk in terms of benefits to your customers instead of features.

Ask your customers why they purchased from you instead of your competition.

Do not assume you understand why your customers buy from you. Instead, ask a lot of questions and listen for the " hot buttons". Look for key advantages you have compared to your competition.

Don't assume your readers understand the benefits of your product or service.

Picture all the ways your prospects will benefit when they buy from you. Spell out the benefits so they are crystal clear. Leave nothing to the imagination. Answer all the questions UP FRONT. This practice alone will generate an increased amount of sales, and reduce the time and efforts you take to write, or phone them.

Benefit chain

Benefits have layers like onions. Your job is to peel through the layers to reach the deepest, most meaningful advantages of your product or service. In order to do that, take each of your benefits and ask, "why do I care about that?" Or ask, "what will that do for me that's even more important?" Keep asking questions until the answer is self evident. The process looks something like this:

Benefit------> what's important about that? ------> which

means that ------>Benefit

When you write your sales letter, be sure to point out all the benefits that surface from your benefit chains because any one of them could be the hot button that causes a prospect to order from you.

Step Five: Unique Selling Proposition

Pre-empt your prospect's desire to shop around by explaining the advantages they'll get only if they buy from you. This method DOES NOT include listing a bunch of "links" on your web site, and sending your prospects away from your offer.

How can you package a big picture solution no one else offers that delivers more of what your prospects want and less of what they don't? The answer to that question is commonly referred to as your own Unique Selling Ability !

In other words, why should someone buy a product or service from you instead of anyone else in the world? Answers such as "quality" or "service" are cop-outs. When you say quality, what does that mean? How does your quality differ from anyone else's? And more importantly, what difference does it make to the customer? How does your quality provide a benefit?

Quality is only a benefit if it provides me with some advantage. Does the product last longer? How much longer on average? Does it require less maintenance? And if so, how much savings does that translate into?

When you state your benefits, be as specific as possible. If you say your product or service saves a customer time, how much time on average? Over a period of five years, how many hours, days or weeks could you save a customer?

The same theme applies to the idea of better service. When you say you offer better service, what does that mean specifically? Does it mean you fix problems faster? How much faster on average? Does it mean you respond to telephone calls within 3 hours? What does it mean? Denominate as completely and specifically as possible what better service means and the advantage or benefit your customers will receive as a result.

One other important point about the Unique Selling Ability: It's more important to be first in the mind of the consumer than to be better. Modern-day marketers call this idea "Positioning." How can you position your product or service so your customers perceive you as being the first in a category.

Step Six: Credibility

Show people why they should believe you will deliver the benefits you promise.

The most powerful way to create credibility is by using testimonials. You can't have too many strong testimonials in your sales letter or sales presentation.

Give powerful testimonials.

State specific results. "I used X product and I solved these problems or I got these results."

Target common objections. Let someone else answer common objections for you through a testimonial.

Avoid "egotistical" quotes. People don't care about you. People care about results and benefits, not how great the creator of the product is.

Provide your full name, city, state, occupation, and even a photo on your web site (photo optional).

To obtain good testimonials, you can interview your customers, record the conversation, transcribe it, boil it down to a testimonial, then obtain written permission to use it.

Other important techniques for building credibility include:

Tell why prospects should believe you are a credible source. Support statements with logic and proof.

Give reasons why you offer price reductions or special offers. "Clearance sale" and "blowout sale" have no credibility. If you have a price reduction, explain why you're able to sell the merchandise for less money.

Use specifics. People believe specifics. Say that you increased your profits 22.6% in 6 months as soon as you started selling xyz widget. That is far more powerful than saying, "Make more profits by selling xyz widgets." Instead of saying, "save money by making your own wine at home," say, "you can get all the $50 bottles of win you want for $9.53 each." Instead of a real estate agent saying, "I can help you sell your home faster," he/she could say, "My average listing sells 3 months faster than the average property in the Multiple Listing Service."

Avoid statements that stretch believability, even if they're true.

Show popularity and approval by experts. This is called social proof. People tend to believe premises accepted by a large number of others.

Give a phone number where a "live" person can answer. If you can't have a live answer all the time, a professionally produced answering machine or voice mail message will boost credibility. A poor quality answering machine message can hurt your business.

Use quality printing and graphics in your print materials and brochures. If you send out a sales letter that looks like it was done on a cheap photocopier, it hurts your credibility. Amateur graphics and cheap-looking clip art put a dent in your believability. You don't need to spend a fortune but you do need to look professional.

Above all ! Blend In ! Integrate these points into your sales materials. Most people are now quite familiar with slick sales letters, and polished web sites. Use and include these points in your web site, but if you over due it, it won't take long before you bore your prospect and they move on.

Step Seven: Bullets

Encapsulate your benefits into tantalizing bullet statements

Here's why bullets are important online: People scan information quickly. Bullets are mini-headlines that scream, "look at this now, you need this information!"

As much as half of your letter should be bullets. Bullets are very important psychologically. They condition people for the price, which is what you're going to give them in the next step of the formula. And they create the emotion for the sale.

Bullets build value. You can use bullets to summarize all the results your product or service will create for your customers or to summarize all the problems your product or service will solve.

Spell out the complete thought in your bullets. At times use a whole second sentence in parenthesis. Paint a clear picture of the benefit. Arouse strong curiosity. For example, "How anyone selling a product, idea or service can generate a constant, never-ending stream of prospective customers. No more cold calling!

I'm testing a new concept in bullets right now. If you look at my web site, you'll notice the last page (on my advertising site) includes a summary of all the benefits my customers will receive. I developed a set of "graphical logo's", which clearly identifies each product offering.

You'll also notice I used the same graphic from each of the individual pages at the end of my product tour. I use the same graphic because those graphical logo's are already stored in my visitors "cache" or (computer memory). When my visitors arrive at the summary page, the graphics load immediately because they already "cached" in the users browser.

Sample Bullets

Why normal networking wastes your time and what to do instead. How John Doe started a billion dollar business from home on a shoestring and you can too. The amazing, little-known secret of direct mail that doubles or triples response. How to know any likely objections to an idea, product, service or proposal BEFORE you even meet with your contact. Have all the time you need to prepare your answer in advance, complete with support information, charts or other resources. How to use a board of directors to become a major power broker (for personal or business benefit), who to put on your board, how to recruit them, how to use them. Trade show Bliss! -- How to be THE big hit at any trade show. Turn this normally mediocre activity into a wildly profitable money maker -- and avoid the profit-killing mistakes most people make. Secrets of gaining endorsements by celebrities and major business figures. Why this can send you soaring into the big leagues. Referral breakthrough: How to obtain massive amounts of referrals. Competition squeeze? Jump out miles ahead with this covert (but entirely legal) strategy. How to transform a business, career or fund raising effort from small potatoes into the big leagues.

Step Eight: Price and Bargain Appeal

Now that the bullets have psychologically conditioned your prospects, you're ready to give your price. But you want to soften the blow. You do that by comparing your price and showing that it's a bargain. You can compare your price to what you used to sell your product for, what you plan to sell it for or what your competition sells it for.

In addition, you can create a bargain appeal by showing the prospective customer how your price is only a fraction of the cost of NOT owning the product. You can remind him or her how much time, money, inconvenience, pain, hassle or trouble your product will save.

Even luxury purchases can be sold on a bargain appeal. For example, a friend may justify the purchase of a Mercedes (or other luxury car) to you by explaining how that it's really a bargain when you take into account the resell value. If a car retains a great deal of its resell value, it can look like a bargain compared to a cheaper car that loses its value quickly.

A luxury car purchase could further be justified by talking about the greater reliability, reduced time off the job due to breakdowns, better gas mileage and lower maintenance costs. These factors may or may not in reality justify the purchase of the car. But they certainly provide a logical justification for an emotional purchase, which is what you want to do.

Step Nine: Guarantee

Provide a guarantee that denominates the required performance. If you don't get this result, if it doesn't do this, if that doesn't happen...then just send it back for a complete, 100%, no-hassle refund.

Also try out different guarantee lengths. In many cases, 1 or 2 years is better than 30 days. Give people every opportunity to procrastinate. If your guarantee is only for 30 days, people will be up nights worried they aren't going to get the product back in time to receive their refund. Test a guarantee that is twice the length of your competitors. This can be a strong selling point.

When you offer an unusual guarantee, explain why you're offering it. Explain that you can offer such a guarantee only because you are so confident your product will perform to meet or exceed the customer's expectations.

Even if you can't guarantee your full transaction with a customer, you can usually guarantee the very first purchase or the initial step. Your goal is to get someone to do business with you one time knowing that your profits will come from your repeat business.

Step Ten: Don't Decide Now

Use the puppy dog close

This is called the puppy dog close: "Don't decide now if little scruffy is for you. Just take little Scruffy home and let Johnny and Sara play with Scruffy all weekend. If you aren't happy, bring him back on Monday." (You'll never see little Scruffy again!)

Here's how you adapt the concept to a product: "Don't decide now if this product is for you. Just check it out, try it out, give it a whirl. At worst you'll get your money back."

Why does this close work? Because people associate pain to making decisions. And you don't want people to be in pain when they give you money. You want them to be ecstatic. So don't ask them to make a decision. Of course, you still get their money. But let them try your product on a trial basis. This method does not apply to all products and services. But when appropriate, it's very powerful.

Step Eleven: Bonus or Discount

Get your prospects to take immediate action by offering a free bonus or a discount

Most people procrastinate. So you have to give them reasons to NOT procrastinate. You can do this by offering a free bonus or a price discount for acting within a limited time frame. A ten day deadline works well for many products.

Another important factor in your bonus is scarcity....a limited supply. Regardless of how many bonuses you have on hand, isn't your supply still limited? So tell the customer, "We have a limited supply of these bonuses. We can only guarantee you'll receive them if you respond within the next 10 days."

Multiple free bonuses often work better than single ones. Many marketers have found that information products such as reports and cassette tapes make good free bonuses. The bigger the problem, the bigger price tag for the solution. So information products that help solve big problems can have very high perceived value to the customer.

In a market that is very price sensitive, you may find that price discounts work better than free bonuses. But in most cases, you'll probably get better results with multiple free bonuses for taking immediate action.

One powerful technique is to make the free bonuses actually worth more than the product itself. For example, the product sells for $50 and the free bonuses are worth $300. You have to test this method carefully because it can cause a problem with refunds.

Step Twelve: You Can't Lose

Prove to the customer he/she can't lose by responding to your offer Explain to your customer why they can't lose by buying from you. The worst case scenario is they get their money back and get to keep some valuable free bonuses.

What this means to the customer is they don't have to worry about screwing up, making a mistake and being embarrassed in front of their friends, family or co-workers. It's a risk-free transaction from their viewpoint. In fact, they can ONLY come out ahead because of the free bonuses.

Step Thirteen: The P.S.

Remind your customers of the time deadline and the limited supply of bonuses. Urge them to pick up the phone and call or order immediately. Your P.S. is often read first by customers. So entice them to read the letter by mentioning the free bonuses and the limited time offer.

The Super-Fast Shortcut Method For Writing A Powerful Letter To Sell Web Sites

Let's say you've used endorsements, postcards, ads or other methods to obtain interested prospects. Now you need to sell them. How? One way is to write a sales letter using THE FORMULA you just learned. But, you say, writing a letter is to much work for me. What do I do?

Here's a shortcut. Arrange your letter as a series of questions and answers. Here are sample questions. You can customize them to fit your business. Notice how these questions walk the prospect through the psychology of buying.

What is the big benefit you can give me? What is the number one problem I have that you can solve for businesses like mine? What other problems can you help solve? Can you give me a success story? Exactly what can you do for my business?

(Note: present your features and benefits here.) What can you do for me no one else can? (Note: this is your Unique Selling Ability.) Can you prove what you're saying will work for me? (Quote success stories or give testimonials.) Can you summarize for me what you'll do for me, exactly what I get and everything I'll gain by working with you?

(Present a summary of your services and summarize the results they'll achieve and the problems they'll solve by working with you. Stack up your value.) How much will this cost me and how does that compare to what others charge? (Give your price and explain why it is a bargain.) Do you offer a guarantee? Are there any advantages to acting now instead of waiting? (Offer free bonuses or a price discount.)

You may NOT want to use the entire FORMULA in your letter.. Your chances of making the sale are a lot better if you talk to people over the phone or in person. It's a judgment call. If you're a good writer, and you have a daytime job, (or you have no sales experience and you're scared of talking to people), then try the full-blown letter. If you have sales ability and time to spend, then break the letter off before you give the price and bargain appeal.

If you aren't making sales from your web site, there are a few basic reasons:

You are NOT making a specific offer and using THE FORMULA to sell it. When people go to your site, they have no idea what specific advantages you give, what problems you solve, what you do for them no one else does, what proof you have that you can deliver the results you promise, why your price is a bargain, all the multitudinous ways they'll benefit by buying from you, what your guarantee is, why they don't need to decide now and how they'll benefit if they act today instead of tomorrow.

Solution: Fix this immediately by using THE FORMULA to write a sales letter. You are NOT pro-actively driving traffic (i.e. warm bodies) to your web site.

Solution: Do NOT rely exclusively on any one traffic generation method. Obtain free publicity in offline publications and reference your web site. And use the multitude of other strategies available for you. You have a product or service that must be direct sold over the phone, over the net, or in person.

Solution: Use your web site to generate leads. Motivate people to request a free report or some other item by sending an email or calling a 24-hour phone number. You're talking very generically and non-emotionally about what people want and what their problems are. People buy to solve painful problems.

Solution: Get specific. When you're targeting a specific market like I teach, you can do this easily. Your prospects should feel like you've been listening in on their conversations. People buy based on emotion. Appeal to the pain you know they have. Stir it up. Get them to feel it. Then offer to get rid of it for them. You're selling to everyone in general and no one in specific. This relates back to number four: If you try to sell to everyone, you'll sell no one.

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Copyright (c)1998 The Classified Club tm all rights reserved. Publishers are given permission to re-publish this article as long as it is done so in it's entirety with no changes whatsoever, and the publisher gives appropriate credit to the author, and his web site at:

http://www.classifiedclub.com

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HOW TO USE HIGH-TECH TO MARKET YOUR PRODUCTS

HOW TO USE HIGH-TECH TO MARKET YOUR

PRODUCTS

If you could sell a bunch of your products every day over the phone,

without talking to any customers, would you be interested? Of course

you would!

There is a new technological breakthrough that a few smart people

are using to sell piles of their products, and you can do it too, with the

secrets contained in this report.

This technological breakthrough is called VOICE MAIL. Voice mail is

kind of like an answering machine, but you need no equipment. In

many cases, your local phone company will offer it. If they don't,

there are service providers who do. You may find some listed in your

phone book. In case you can't, I've included contact information at

the end of this report.

Here's how voice mail works. You are given your own voice mail

"box," which is assigned an extension number. People calling the

phone number you provide just need to type in your extension

number on their touch-tone phone to be transferred to your box.

You can call in anytime, type in a special access code, and record

an outgoing message, which can usually be up to five minutes long!

People calling in hear your message, then can leave their own

message to you, just like on an answering machine.

The big difference, though, is they can be directed to different

"areas" within your box, by pressing 1 or 2 or 3, etc. The number of

areas you can have depends on the provider of the voice mail

service, and how many you want to pay for.

So how can you sell your products through voice mail?

Here's an overview.

The outgoing message is your sales message for your product, for

example, a book on running a mail order business. After hearing the

message, the listener is directed to press 1 to order by COD (cash

on delivery), press 2 to order by credit card, or press 3 to request

more information by mail. The voice mail is your salesman!

You can then call in at any time of the day or night, type in your

access code, and get your messages. A good idea is to go to Radio

Shack or another similar store and pick up a small telephone

recording hook-up device (usually around $10). That way, you can

tape your messages, and you can then write out the required

paperwork and labels at your leisure.

The first step, and most important, is to write a sales message for

your product.

Use your five minutes to describe the benefits your customer gets

from your product. Note I didn't say to describe your product.

Describe the benefits. For example, if you're selling a book on the

secrets to succeeding in a mail order business, don't tell them "My

book has a chapter on mailing lists, and a chapter on drop shipping,

and a..." etc.

Give them a forceful explanation of how they will directly benefit by

using your product: "You won't waste anymore money on crummy

mailing lists after you read my secrets in chapter 4... You'll increase

your profit margin by using the drop shipping methods described in

chapter 6." This is much more persuasive and convincing to the

listener, and will draw far more orders.

Practice reading your message with enthusiasm. Make sure it fits

into five minutes, without sounding rushed. Deliver it in an exciting

yet realistic way. Your goal is to get the listener "pumped up," so

their ready to part with their money, just so they can share in the

incredible secrets of your product. Don't mislead them, give them

the impression that you're confiding in them. This will work.

Now tape your message. Don't worry if you don't sound as polished

as a TV announcer. Just speak clearly, and with emotion. Then,

record the ordering information in the selected "branches" (press 1,

press 2, etc.). Give the customer complete details on your COD

shipping policies, credit card policies, etc.

Next comes advertising. The best type of advertising to use for this

selling method is the classified ad. There is a way of wording an ad

for this purpose that is clearly better than other ways. Here is a

sample which you should be able to adapt to your product. It uses the

product described above.

"Double your mail order business' profits! Incredible recorded

message tells secrets... Call (219) 555-5555, ext. 1234 24 hours!"

Because you don't have to use up words on an address, you can be

more wordy in your ad. The ad above, however, is only 17 words. It's

exciting, though, with "Double...profits," "Incredible," and "secrets"

being the action words. "24 hours" will also be a motivating phrase

for readers.

Don't worry about your voice mail phone line being busy when more

than one person calls in. One of the great things about voice mail is

that multiple people can call your "box" at the same time! This is

because your messages and their messages aren't recorded on

tape, as in an answering machine. They are recorded digitally in a

computer. No tape rewinding, no busy signals!

What will happen is that people will call from the ad, and, if your

selling message is good, they will order your product. Try placing a

17 word classified ad that will actually sell your product! It can't be

done. Yet, by "expanding" your classified ad in this way, you can

actually draw sales at a far lower expense than if you had to send out

information, or place display ads.

How much will this cost? Voice mail prices vary from service to

service, and with the number of features you need. You can usually

get started with a basic voice mail box for around $10 per month!

You might think you can get an answering machine for a few months

worth of voice mail rent, and do this at home. You can, but you'll have

to get multiple phone lines installed, and a very expensive answering

machine in order to get the benefits you'll get from voice mail.

Someone else has laid out the equipment expense, you just use their

equipment!

******************************************************************************

To obtain thousands of reports on CD-ROM just like this one to sell

through the mail and on the internet, including a free Web-Site and

Training Resources, please write for free information:

Garvinweb

PO Box 903

Oceanside, CA. 92049

http://www.garvinweb.com

info@garvinweb.com

Become a Distributor and you can earn $70.00 for each CD you sell

All Reports on this CD include full Reprint Rights

******************************************************************************


HOW TO USE CUSTOMER RESPONSE CARD

HOW TO USE CUSTOMER RESPONSE CARD

We all do it. If we get good service or order a product we like _ we order from the company again. However, if there is something we don't like or are dissatisfied with the service in any way, shape or form, we never bring it to the attention of the company. We simply don't use their services again and think that solves the problem.

Let me share with you something that happened here locally to me. A new pizza shop moved into the neighborhood and I decided to try them out. When I placed my order I informed them that they had been highly recommended and this was my first order. When I picked up the pizza and brought it home it was HORRIBLE! I couldn't believe I actually paid $14 for the thing. It wasn't even worth $2 in my opinion.

Naturally, I had made up my mind never to order from this particular pizza shop again _ but a few days later the owner called me to ask my opinion on what I thought of the pizza. (He had got my phone number off the check I paid my order with.)

Feeling a little embarrassed and reluctant to tell him how horrible it was, I said, "It was okay but not something I would order again." The owner became very interested and asked me to give him more specifics. I explained that the sauce was too tangy and there was not enough cheese or pepperoni on the pizza _ even though I ordered double of both items. He asked me to give his pizza one more try, but this time it would be free of charge. I accepted.

And guess what? The quality was greatly improved and I am now a steady customer. You can use the same situation for your mail order business.

Only you can't afford to call everyone that orders from you. That is where the "Customer Response Card" is vital to your growing business. You hardly ever see them in mail order because people don't think they really work.

That's because they have never put them to use. That's where you can be different and innovative _ and profitable _ all at the same time.

"Customer Response Cards" can easily be typeset by any competent typesetter. They should ask such questions of the customer, as: How do you rate our service? Was the quality of our product or service excellent, good, fair or poor? What would you suggest for us to do in order to improve our services?

Would you order from us again? Any additional comments?

Lines should be left for the customers' name, address and telephone number. In addition, the "Customer Response Card" should be pre-addressed with your address and preferably pre-stamped for their convenience.

If you decide to use "Customer Response Cards" they will serve a very important function in your daily business. First of all, when customers receive them they will know you are concerned about them and their order.

They will feel important that you have asked for their opinion and will feel free to make helpful suggestions, complain or brag about your company.

However, you must keep in mind that a complaint is NOT a reflection on you personally. A complaint should be an indication that there is some unfinished business to take care of. Almost 90% of the time, if you listen and try to understand a customer complaint _ the customer is more than satisfied.

Then, if you offer to make up for the difference or offer them free services or a money-saving coupon on their next order, they will be much more than satisfied. Not only have you kept a customer but built a trust with them at the same time.

Solve complaints from "Customer Response Cards" as quickly as possible.

Customers may make a complaint on a postcard more readily than calling you or writing you a letter. This helps draw your attention to problems before they get out of hand _ problems you might not even know existed!

And never forget to thank your customers for providing you with their opinion. You could send them back a discount coupon to use on items you sell on their next order or simply send them a "Thank You" card. Remember that a customer's opinion is worth its weight in gold. There are professional marketing firms that are paid $1,000's of dollars per year by companies to find out what people really think of their products. A "Customer Response Card" is a very low-cost way of determining trends and interests that your customer market has. If you keep on top of things, you will never have to hire these high-paid professionals. You'll know more than they do!

*******************************************************************************

To obtain thousands of reports on CD-ROM just like this one to sell through the mail and on the internet, including a free Web-Site and Training Resources, please write for free information:

Garvinweb

PO Box 903

Oceanside, CA. 92049

http://www.garvinweb.com

info@garvinweb.com

Become a Distributor and you can earn $70.00 for each CD you sell All Reports on this CD include full Reprint Rights

*********************************************************************************


HOW TO START A BUSINESS IN YOUR OWN HOME AND MAKE BIG BUCKS

HOW TO START A BUSINESS IN YOUR OWN HOME

AND MAKE BIG BUCKS

In these times, it's becoming increasingly difficult to get by or make

ends meet with just one source of income. Thus, more and more

people are investigating the possibilities of, and indeed, the idea of,

starting their own extra-income businesses. Most of these part time

endeavors are started and operated from the comforts and privacy

of these people's homes.

Most of these people are making the extra money they need - some

have wisely and carefully built these extra income efforts into full

time, very profitable businesses - while some are just keeping busy,

having fun, and enjoying life as never before. The important thing is

that they are doing something other than wait for the government to

give them a handout, to improve their lot in life - and you can do it

too!

The fields of mail order selling, multi-level marketing, and in home

party sales have never been more popular. If any of these kinds of

extra-income-producing ideas appeal to you, then for sure, you owe

it to yourself to check them out. But, these aren't the only fields of

endeavor you can start and operate from home with little or no

investment and learn as you go.

If you type, you can start a home-based typing service; if you have a

truck or access to a trailer, you can start a clean-up/hauling service;

simply collecting old newspapers from your neighbors can get you

started in the paper recycling business; more than a few enterprising

housewives have found success and fortune by starting home and/or

apartment cleaning services; if you have a yard full of flowers, you

can make good extra money by supplying fresh-cut flowers to

restaurants, and offices in lucrative personalized coffee mug

business. What I'm saying is that in reality, there's literally no end to

the ways in which you can start and operate a profitable extra-

income business from your home.

The first thing you "must" do however, is some basic market

research. Find out for yourself, first-hand, just how many people there

are particularly in your local area - who are interested in your

proposed product or service, and "would be willing to stand in line to

pay money for it." This is known as defining your market and pin-

pointing your customers. If after checking around, talking about your

idea with a whole lot of people over a period of one to three months,

you get the idea that these people would be paying customers, then

your next effort should be directed toward the "detailing" of your

business plan. The more precise and detailed you write out such a

plan - covering all the bases relating to how you'll do everything that

needs to be done, and when - the easier it's going to be for you to

attain success. Such a plan should show your start-up investment

needs, your advertising plan, your production costs as well as

procedures, your sales program, and how your time will be allocated.

To often, enthusiastic and ambitious entrepreneurs "jump in" on an

extra project and suddenly find that the costs are beyond their

abilities, and the time requirements more than they can meet. It pays

to lay it all out on paper before you get involved, and the more

detailed you can "see" everything before you start, the better your

chances of success.

Assuming you've got your market targeted - you know who your

customers are going to be and how you're going to reach them with

your product or service offer; and you've got all your cost as well as

time requirements itemized - the next thing is to set your plan in

motion and start making money.

Here is the most important "secret" of all, relating to starting and

building a profitable home-based business - Regardless of what

kind of business you start, you must have the capital and the

available time to sustain your business through the first six months of

operation on the basis of not taking in any money. Most importantly,

you must not count on receiving of spending any money coming in

from your business, on yourself or for your bills, during those first six

months. Any and all the income from your business during those first

six months should be reinvested in your business in order for it to

grow and reach your planned first year potential for it.

Once you're by that first six months milestones, you can set up a

small monthly salary or draw for yourself, and begin enjoying the

fruits of your labor - but the first six months of operation for nay

business is very critical, so do not plan to use any of that money your

business generates for yourself.

If you've got our business plan properly organized, and have worked

your plan, at the end of your first year, you should be able to begin

thinking about hiring other people to alleviate some of your workload.

Remember this, starting a successful business is not a means

towards either a job for yourself or a way to keep busy. It should be

regarded as the beginning of a business that will grow and prosper,

with you as the top dog - eventually, you'll have other people doing all

the work for you, even running the whole business, while you vacation

in the Bahamas or Hawaii and collect or receive regular income from

your initial efforts.

Meanwhile, the best of luck to you in all your extra-incoming building

efforts, and may the angels of paradise keep you constantly under

their umbrella of smiles and happiness!

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